United Kingdom—
Chaos Reigns Supreme

Japan—The Inventor of Functional Foods
United States—A Good System Gone Bad
United Kingdom—Chaos Reigns Supreme
        Regulatory Requirements
        Marketplace Implications and Consumer Impact

The UK is seen by some as having the most developed market for functional foods in Europe.(123) Unfortunately, many functional foods sold in the UK appear to be little more than marketing gimmicks that attempt to differentiate one manufacturer’s product from another and justify an increase in price rather than genuine efforts to improve the public’s health. That problem may stem from the fact that the UK functional foods market is essentially unregulated.

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Copyright 1998 by the Center for Science in the Public Interest. References available by request.